Yemi Alade signs deal with Universal Music Africa
Nigeria female singer, Yemi Alade has signed a global licensing deal with Universal Music Africa (UMA), Universal Music Group’s west African affiliate in partnership with Universal Music France (UMF).
This was disclose by Taiye Aliyu, CEO and founder of Effyzzie Music Group, saying:
“We at Effyzzie Music Group and Yemi Alade are pleased to be working in partnership with the Universal Music Group, changing the narrative of African music, one artist at a time. The Future is Africa.”
The deal means that UMA will be the exclusive worldwide recorded music partner for Yemi Alade and her label Effyzzie Music Group.
The ‘Johnny’ crooner is the first female entertainer in Africa to have over a million subscribers on YouTube and also the first African female Afropop artiste to hit over 100 million views on YouTube and VEVO with her smash hit single “Johnny”.