RMD (Richard Mofe-Damijo) is really not happy with Jumia and he is taking the Online giant to court. They have been using the ace actor images on their Instagram page without due authorization. The actor has since warned Jumia of the use of his image but the company are saying they can use his image from Instagram.
According to the Actor’s Publicist this is making unsuspecting customer think RMD has an endorsement deal with the company.
He said, ‘RMD is a well known brand ambassador for various companies and his image has been widely and regularly used for product placement in a variety of platforms. He has always jealously guarded his image and has been meticulous about the type of products and services associated therewith. Jumia’s unilateral and unauthorized use of RMD’s image for the advancement of its products and website has undoubtedly enhanced Jumia’s brand awareness and created a buzz about Jumia’s fashion line at the expense of RMD.’
RMD has instructed his lawyer Mena Ajakpovi of Messrs Abraham & Co to engage Jumia in court. We are waiting to see how this plays out.