Weight Watchers is undoubtedly one of Oprah Winfrey’s favorite things now. After announcing on Monday, Oct. 19, that she is investing in the diet company, its stock increased substantially and made her a ton of money — $70 million to be exact.
“I believe in the @weightwatchers program so much I decided to invest, join the Board, and partner in #wwfamily evolution,” the media mogul, 61, tweeted earlier in the day.
Investors apparently have faith in her golden touch as well. After the news was announced, Forbes reported that the stock price surged from nearly $7 to just shy of $14. According to Weight Watchers, the Selma actress had purchased a 10 percent stake in the company — 6.4 million shares, according to USA Today — to rake in the tens of millions in one day.
While her single-day earnings may be a giant sum to most, according to Forbes, it’s not much compared to her estimated worth of $3 billion.
In addition to owning stocks in the company and being a board member, Winfrey is now also an adviser, and has joined as a member. According to Weight Watchers, the Oscar-nominated star will be sharing her experiences and thoughts about participating in the program.
As for why she’s signing up with the company? “Weight Watchers has given me the tools to begin to make the lasting shift that I and so many of us who are struggling with weight have longed for,” Winfrey, who has long been outspoken about her struggles with weight, said in a statement. “I believe in the program so much I decided to invest in the company and partner in its evolution.”