D’banj has been given a contract by MTN. The Singer and entertainer was formerly with Globacom but ported to MTN. Dbanj has had a fall out with Glo in 2010 that led to the end of his N70 million Naira contract. Immediately Glo signed P Square for N240 million Naira. After Dbanj met with the owner of Glo, Mike Adenuga he got a new deal. The deal has since expired and Glo didn’t want a renewal.
According to a telecom expert, ‘D’banj is a content evangelist. Ideally he should have been with MTN in the first place. Glo really doesn’t do much with music content so I assume D’banj has been counting his losses seeing he would have earned huge cheques from MTN’s several VAS products’
Changing camp seems to be paying off already as Dbanj and MTN are partnering with BOI (Bank Of Industry) to pioneer a new service called ‘The Cream Platform’.
Here is what the singer posted in his Instagram account:
‘A partnership with MTN and DKM to launch a platform of Visible hope for the creative industry where Creative contents will be found , housed , financed , nurtured , published , marketed , distributed and Sold with track-able Monitoring by Content owners without leaving their comfort zones. Supported by Bank of Industry’