Connect with us

BlackBerry restructuring for growth and profitability in Africa print


BlackBerry restructuring for growth and profitability in Africa print

Blackberry Z3

Blackberry Z3

Charles Asinugo, the BlackBerry Territory Director, East, West,
Central and Southern Africa said on Thursday that the company was
restructuring its phones for growth and profitability.

Asinugo said this in Lagos, during a media briefing to unveil its BlackBerry Z3 to the Nigerian market.

He said that the company had carried out a lot of research and now understood better what its numerous customers wanted.

According to him, the company is addressing the challenges BlackBerry
phones face in its various markets, in the areas of security, battery
life and costs.

“The core strength of BlackBerry is its security. Our devices will
continue to come down in price but it does not mean that they are of low

“The Nigerian market is one of the strategic markets of BlackBerry
and we hope it will help us bring BlackBerry to profitability,” he said.

The Territory Director said that the manufacture of BlackBerry Z3 smartphone was part of the company’s restructuring mechanism.

He said that the smartphone, which was meant for middle-class
Nigerians, came with an inbuilt battery, hence making the battery life
last as long as the phone would.

According to him, the BlackBerry Z3 extends the BlackBerry Z10
platform to a new generation of customers in Nigeria, at an attractive
price point.

“It offers them more ways to securely communicate, collaborate and be
productive with an experience built on reliable, secure,
communication,” he said.

Asinugo said that the company noticed stable growth in the first
quarter of 2014 and would further unveil into the Nigerian market
smartphones called ‘BlackBerry Passport’ in September and ‘BlackBerry
Classic’ in November.

Want Latest Controversial News? Download the Linjust app for Android Phones.

Do you suspect your loved one is cheating on you ? Find out with this amazing app.Records all calls, text messages, surroundings of the phone even when not on a call and more.

Looking For a Well-Paid Job? Start working as a Movie Extra & Earn up to $300/day

YOUR AMERICAN DREAM IS IN YOUR HANDS. 50,000 People and their families wins the GREEN CARD lottery every year.2017 REGISTRATION HAS STARTED! CLICK HERE to Submit your green card application today!

Study in USA with an official American Green Card. CLICK HERE

Best Place to buy world class Computer accessories in Abuja

Continue Reading

Leave a Reply

3 Comments on "BlackBerry restructuring for growth and profitability in Africa print"

Sort by:   newest | oldest | most voted

Oh my gosh!dis is killin me

Victor Ndah

hmm am discouraged by this…

nelson mandela
nelson mandela

hmmm dat's cool.


More in NEWS


Like us on Facebook


Subscribe to Blog via Email

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

To Top